"We have been working with the JAL team for over 5 years and I can safely say it has been a transformative experience. I can clearly distinguish a pre-JAL and post-JAL era, with the latter clearly depicted in our bottom-line results. The growth we have experienced, in several areas of our business, has come as a result of two contributing factors: individual people’s growth and the strengthening of our bonds between us. We have developed the capacity to set breakthrough goals (over and over again) and the commitment and resilience required to achieve them, if not always, at least most of the time. The JAL team has become part of our family, standing for what we want to achieve, far beyond a typical customer-vendor relationship.
While I personally have consistently achieved over-stretched business targets for several years in a row, I consider the biggest benefit of working with JAL to be the fact that I achieved this while at the same time I improved my relationship with my team members, with no drama, no stress, and a lot of fun. In retrospect, I can safely say that I did not know how much I needed a coach before I actually got one."